“Just Like You…”


Continuing where I left off last week in discussing my Elevator Pitch for new prospects.  Once I’ve successfully converted a prospect to a client or decided that there is no real opportunity there the next step is to ask for referrals.  I’m always on the lookout for new clients and where better to find them than through the endorsement of people I have already worked for and who are presumably happy with the service I provide?

I start by saying something like this;

“As you know I’m actively working to expand my practice.  Now that you know first-hand the way I work perhaps you can help me find more clients just like you who recognize the importance of protecting their loved ones and know the value of professional advice.  Who do you know that I should be talking to?”

The exact wording of what I say, when and how I say it during my conversations varies but there are three elements (highlighted) that never change.

Just Like You…

Gratitude and a little bit of flattery never hurts especially when you are asking for something.  By telling a client that I want to work with people just like them I am expressing thanks and giving them an ego boost at the same time.  I am saying that you fit the profile of my ideal client, you are special, I wish I could clone you and spend the rest of my life working only for you.  But alas that’s not possible so who else do you know that you would be proud to bring in to our exclusive little club?

One of Dale Carnegie’s famous tips from “How to Win Friends and Influence People” is to start with a complement.  Telling a client that I want to work with more people like them certainly fits that formula.

Protect Their Loved Ones…

One of the reasons why Life Insurance and Investment products can be so hard to sell is that at the end of the day, they aren’t really for you.  At best, in the case of a retirement plan they are for a future version of you and in the case of Life Insurance they are for the people closest to you but they are never truly for you in the here and now.

Legendary Life Insurance agent George Sigurdson of London Life and author of the book, “In Search of Friends; A Guide to Prospecting” says –

                “Life Insurance is a product bought with love and paid for with healthy choices.”

By telling clients I’m looking for people who want to protect their loved ones I’m reinforcing the flattery of the first statement by saying I see that in you and helping them fill in the picture in their mind of who else would be a good fit for me.  Another way of saying it is that I want to work with people who love their families enough to sacrifice a little bit of their cashflow to make sure they are going to be okay.

My friend Bruce told me a story once about driving on the Autobahn in Germany.  The first time he got behind the wheel he was excited to see just how fast he could drive but after a few minutes his wife leaned over and whispered to him, “Remember – you love your family.”  Suddenly it was no longer about how fast he could drive, it became more about safely getting to their destination with his is wife and their three young girls in the back seat.  He sacrificed his selfish desire to drive fast for the safety and security of the people he loves the most.

At the end of the day that’s what Life Insurance and Investing are all about.  I want to work with people who get that.

The Value of Professional Advice

Admittedly this last point can back fire if I haven’t laid the ground work for it in the previous two statements.  It basically says – “You are not the professional, I am.”

I’m poking at your ego a bit.  But by know you’re either already a client or I’ve determined that you aren’t likely to become one in the short term.  A little dig can serve to either snap you back into the conversation or further enhance the warm and fuzzy feelings I’ve evoked by reminding you how great you are for buying Life Insurance or starting an Investment plan.

The Investment Funds Institute of Canada (IFIC) has determined through numerous studies that people who work with a financial security advisor, on average, have up to four times more investable assets than those don’t.  Professional advice is clearly valuable to those who care to seek it out.  Similar studies have shown that the main reason people don’t seek out professional advice is a perception that it is too expensive or too complicated and that they are not sophisticated enough to benefit from it.  Lastly, many people don’t adhere to the need for professional advice because they have an unrealistic perception of their own ability to go it alone.

By telling people that I want to work with those who value professional advice I’m reinforcing the previous points, you’re great, you get this, congratulations on your good decision-making ability.  While at the same time reminding you that this is not too expensive or complicated.  I’m also drawing a line in the sand and making it clear the type of person I don’t want to work with.  If you think you can go it alone, without the help of a professional, good luck with that.

The world’s greatest philosopher Jesus of Nazareth said it best:

                “It is not the healthy who need a doctor, but the sick.” Luke 5:31

In other words, if you think you’re okay, I’m not here for you.

So that’s my referral pitch.  It is designed to help reinforce in my clients and prospects a sense of their own worth to me and my practice and frame in their mind a specific picture of the people in their lives that I think I can help.  When I finally ask the question “who do know that I should be talking to?” a specific someone immediately pops to mind.

Who just popped into your mind?  Let me know – I’d be happy to meet them.

Lauren C Sheil is a Serial Entrepreneur and Financial Security Advisor.  He helps people live life to the fullest along the way teaching them to Eliminate Debt, Build Wealth and Leave a Legacy.  Write to themeekonomicsproject@gmail.com 

 

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You’re doing it wrong!


Living Life and Growing Your Business on Your Terms

Have you ever received unsolicited advice?

You know the kind I’m talking about. One of your “friends” takes it upon themselves to tell you how you’re screwing up your life. And if you would just make one or two “minor” changes you would be so much better off.

This advice is usually sincere. Your friends are probably genuinely worried about you. When they look at your life they likely see the struggles you go through, how hard you work for seemingly little return, the heartache, the sleepless nights, you name it. Your friends see all the stress and they are genuinely worried about you.

If you’d just give up on your dream and take a job with a steady paycheque. Or maybe just slow it down a bit and relegate your business aspirations to weekends and evenings, maybe you’d be better off. You’d have more money, less stress and live longer.

Or so they think.

But make no mistake it’s never really about you.

It’s about how they feel when they are around you. Maybe they feel sorry for you – but that’s not about you, it’s about them. Maybe they feel guilty for their own success in the face of your seeming failure – but that’s not about you either, it’s still all about them. And maybe they feel envy and jealousy because they see the huge potential for your success and wish they had what it takes to be an entrepreneur. But you guessed it, that’s not about you either.

The fact is, no one can give you advice on what you need to do to be successful. Sure there are some general principles but they are ultimately the same whether you work for a boss or not. At the end of the day nobody knows better than you what it will take for you to be successful. Nobody knows your business better than you. Nobody works harder than you. Nobody cares more than you.

So stop listening to everyone else. That’s what you’re doing wrong.

Entrepreneurship is lonely. And for the most part the pay sucks. Work your ass off for 5, maybe 10 years or even more and maybe, just maybe you’ll become so successful you’ll forget about the years of struggle that led up it.

Maybe not.

You have to be prepared to live like no one else, so that later you can live like no one else.

That’s my best unsolicited advice.  Take it or leave it.

Lauren C. Sheil is a serial entrepreneur who has been in business for over 25 years. His latest book “Meekoethics: What Happens When Life Gets Messy and the Rules Aren’t Enough” is available on Amazon.com.

He can be reached at themeekonomicsproject@gmail.com or by calling 613-295-4141.

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Quick Tip #22 – Value of Advice


Children are expensive – a new bike, the latest gadgets, a backpacking vacation and their future education – it all adds up. One of the most important parts is planning ahead, and, that starts with the right professional advice. That’s why 24 per cent of households with people under the age of 45 with an advisor had RESPs, compared to just 14 per cent of households without an advisor. Now that’s smart advice. [Ipsos 2011, Department of Finance, Canada]

Quick Tip #16 – The Value of An Advisor


There are a variety of places to get advice. Working with a professional financial security advisor who takes a holistic approach to your finances can:

  • Help reduce anxiety on the road to meeting your future goals
  • Help give you the confidence to look at your financial and life situation
  • Let you focus on what really matters in life because you have a sound financial security plan in place

A Few Thoughts on Humility


I run an organization called The Meekonomics Project. If you’re reading this you probably already know that. What you might not know is how much I have struggled to live out the values that the name of the organization professes.

You see, I can be really arrogant at times and I hate that about myself.

arrogant

A friend of mine once told me it’s a bit of an occupational hazard. When you are in the advice business it’s hard not to come across as a bit arrogant. People come to you with questions, and  you’re supposed to have the answers. But what happens when people decide not to take your advice? It’s hard not to be a bit arrogant about it isn’t it? We tend to write people who disagree with us off as stupid and a waste of our time. But that’s just the height of arrogance.

As I have worked through my tendency to be arrogant here are a few things I’ve learned that help promote humility.

1 – Acknowledge the questions. Say something like “Hey that’s a really good question, thanks for asking.”

2 – Ask clarifying questions. “What do you mean by that, can you give an example?”

3 – Admit what you don’t know. The adage says “You don’t know what you don’t know”, so when faced with a question you’re not completely sure about acknowledge that, say something like, “You know I’m not 100% sure let me get back to you.” Then if you like you can move on to #4.

4 – Avoid absolutes. Phrases like, “What I and others have found”, “In my opinion”, “This has worked in the past”, take the emphasis off yourself and frame the response in a way that makes you look less like a dictator and more like a fellow traveller or learned source who’s just a little bit further down the same road.

humble

Remember, in this day and age information is exceedingly easy to get. When people have questions they can usually find the answers on their own with just a few clicks of a mouse. Any business that is based on advice and expert commentary needs to be aware of that. The value you add is more in how you deliver it than the content you provide. In my opinion a little humility goes a long way to building a lasting, trust based relationship with your clients while arrogance only serves to alienate people and give them reasons to discredit you, especially if your brand has the word meek in it…