I don’t want to write about this topic. I had hoped, like many that no one would ever have to write about this topic again. But sadly we still live in a society that is full of ignorant philistines that just can’t understand how things are really supposed to work.
I’m talking about the recent racist uproar caused by, of all things, a Cheerios commercial.
You can view said commercial here;
There are two things that I find disturbing about this story.
First the obvious, that racism is alive and well in North America. That’s just sad. I thought the civil war was over and the civil rights movement accomplished its goal decades ago. There is a black man in the white house for Pete’s sake! Get over it! The constitution clearly declares all men (and women) created equal if you don’t believe that maybe you need to go back to kindergarten because you’re an ignoramus who should have failed the first time!
The second thing I find disturbing is a little more subtle. According to CTV News, and a few other major news outlets, somehow this story is being spun in a way that makes the advertisers themselves culpable in their own criticism. As one news anchor put it, this just shows that advertisers haven’t done enough to reflect the way American society really is.
So what you’re saying is that since TV programs and commercials haven’t shown enough interracial families in the past they should expect a back lash? That’s almost as dumb as the back lash itself! I applaud advertisers who make an effort to tell it like it is. Maybe in this case they are a bit late to the party but that is no excuse for the Neanderthals who insist in vilifying the idea of interracial marriages and families in the first place. Racists are racists and giving them the excuse that they’ve never been shown this on TV before is bull. You can’t give them any reason to hide behind their ignorance!
The civil war is over. The civil rights movement is over. You lost. Move on!